[Video] Ford Trucks Italia presenta al Transpotec il suo nuovo AD, Lorenzo Boghich

Ford Trucks Italia ha presentato a Transpotec Logitec 2022 il suo nuovo amministratore delegato, Lorenzo Boghich. In questa video intervista, il neo AD ci parla non solo della presenza – per la prima volta – di Ford Trucks alla rassegna milanese, che si è conclusa domenica 15 maggio, ma anche dei più immediati obiettivi che si è posto per l’inizio del suo mandato.

Ford Trucks in Italia: gli obiettivi di Lorenzo Boghich

La casa costruttrice, presente in Italia dalla primavera del 2019, ha esposto in fiera il modello di punta F-Max e annunciato novità di gamma per il prossimo autunno allo IAA di Hannover (ve ne parleremo…). Il nuovo amministratore delegato punta a incrementare la quota di mercato del marchio Ford Trucks in Italia, puntando a superare il 5% nell’arco del prossimo anno e mezzo.

In primo piano

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Disponibile da giovedì 29 ottobre, la nuova puntata di Formula Truck racconta gli ultimi due weekend di gara dell'European Truck Racing Championship. Ospiti in studio Francesco Carrozzini, fondatore e titolare della FOUR Sustainable Logistics, azienda di trasporti milanese fortemente orientata alla ...

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[Video] Ford Trucks Italia presenta al Transpotec il suo nuovo AD, Lorenzo Boghich

Ford Trucks in Italia: gli obiettivi di Lorenzo Boghich

In primo piano

La nuova catena cinematica Mercedes Powerliner: su la coppia, giù i consumi. Vediamo come

Massimo Dodoni (AD DAF): Si alza l’asticella della competizione e noi ci faremo trovare pronti

La nuova puntata di Formula Truck, disponibile da giovedì 29 ottobre

Volvo Trucks a Ecomondo 2026 con FH Aero Electric e bio-LNG. Senza dimenticare i cento anni del marchio

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